Social networking works!

Social networking works!

Feb 14

Being a new resident of Hawaii, I knew social networking was an area I should explore (in addition to mountains and beaches, of course). Prior to moving here, I made connections on Twitter that led to freelance work and job interviews, but I knew there were local social networking opportunities, as well. Social Wahines is a membership-based social and business network for women who live and work...

Exploring: Manoa Falls

Exploring: Manoa Falls

Jan 19

Plugging away on my online job search at a coffee shop in Honolulu, I was interrupted with a text message from a friend, asking if I’d like to go on a short hike before he had a basketball game to play in. Considering I had been very productive and would soon surpass the time my $4 latte had earned me a seat at a table for, I decided it was time to call it a day and hit the trail. Sam and I...

Exploring my new home

Exploring my new home

Jan 18

Since moving to Oahu, I’ve been doing a little more exploring than freelancing — with gorgeous waterfalls, extinct volcanoes and some of the world’s best beaches in my back yard, can you blame me? I’ve decided to share some of my explorations on my Off Deadline blog. I’ll post hikes I’ve gone on in the last couple of months and new explorations along the wa

Being the paparazzi is hard work!

Being the paparazzi is hard work!

Oct 24

This morning I decided to take on a type of journalism I really haven’t thrown myself into before: celebrity gossip. Sure, I’ve covered celebrity sightings and events before, but I’ve never been on a wild goose chase like the one I put myself through today. A friend recommended me to an entertainment editor at a national celebrity gossip magazine (I’ll leave the magazine title out for...

Cheers to Kona Brewing Co.

Cheers to Kona Brewing Co.

Aug 01

Brands are getting the message that their customers, fans and followers want to engage with them at their level. Gone are the days of writing a “To Whom it May Concern” letter and never receiving a reply. Brands are not only listening to the people who make them successful – they’re responding and engaging. Just last week, the Boston Red Sox impressed me with their @RedSox Twitter focus...

@RedSox focus on follower feedback

@RedSox focus on follower feedback

Jul 29

The Boston Red Sox are expanding their social media marketing efforts on Twitter and who better to draw from when looking for ideas than their loyal followers? The Red Sox hit it out of the park this week when they hosted their first @RedSox Twitter focus group. The Red Sox had another first earlier this season when they held their first Red Sox Tweet Up. The event included a ticket to that...

My 15 minutes of fame: Kicking the cellphone addiction

My 15 minutes of fame: Kicking the cellphone addiction

Jun 23

As I write this post, I’m continuously interrupted by text messages. It’s not that I don’t love hearing from my friends, but it’s distracting! When I went cellphone-free for WBZ for a day, I no longer felt obligated to consistently check my phone and reply to messages – shutting off my phone and disconnecting felt liberating. I volunteered to help WBZ Anchor David Wade with a story he...

Cellphone-free for WBZ-TV

Cellphone-free for WBZ-TV

Jun 14

WBZ-TV Boston provides an outlet for viewers to write in about what intrigues, interests and confuses them – at WBZ-TV they’re curious about what viewers are curious about. A viewer wrote in declaring his curiosity about what it would be like if everyone shut their cellphones off for a day. That gave WBZ Anchor David Wade an idea: Have three or four people shut off their phones for the day...